The Soulfull Project

Soulfull Project

LAUNCHING A NEW HOT CEREAL BRAND THAT FEEDS MIND, BODY AND SOUL

CHALLENGE

Drive meaningful media coverage for The Soulfull Project – a new, buy-one-give-one, mission-based hot cereal brand – to support a national launch on Amazon while highlighting local retailers.

EXECUTION

To drive national coverage, Legend touted The Soulfull Project’s new B-Corp status and achievement of a 100K donation milestone, timing it to the brand’s Expo West activation. Through an interactive real-time donation map, a carefully-crafted media outreach strategy, and a strong group of brand-right influencers, Legend helped drive to purchase at local retailers and amplify food bank connections.

IMPACT

The Soulfull Project wanted breakthrough coverage in millennial women’s focused media; we delivered Refinery 29. They asked for Fast Company; we got Fast Company. They ordered up a 1.5% average influencer engagement – we delivered a 5.88%.
Legendary Placement