NANIT
CREATING GLOBAL BUZZ IN BOOMING BABY MARKET
CHALLENGE
Nanit challenged Legend to further establish the global brand as a leader in products that support infant and family wellness.
EXECUTION
Legend leveraged in-depth data, strategic partnerships, new or soon-to-be celebrity parents, new product news and holiday offers to connect with current and soon-to-be parents by showcasing the depth and breadth of the Nanit’s offerings.
IMPACT
The program drove more than 425MM earned media impressions globally, including inclusion in numerous “must have” lists and a 3.5%+ influencer content engagement rate.
Legendary Placement