MUCINEX
MAKING A SMALL BUT MIGHTY IMPACT
CHALLENGE
Spotlight the fact that Mucinex Fast-Max Cold & Flu All-in-One product offers mighty relief with just one small dose.
EXECUTION
Legend identified an iconic small but mighty athlete – two-time Olympic gold medalist Chloe Kim – to help bring the product’s efficacy to life through a series of media moments, social posts and acts + activations, and $100,000 in donations to YMCAs doing mighty work in small communities.
IMPACT
Manifested a mighty 335MM earned media impressions and influencer content generating 1.4MM impressions on Instagram.
Legendary Placement