Mucinex
MUCUS DISAPPEARUS! MUCINEX MAKES COUGH AND COLD SYMPTOMS MAGICALLY VANISH
CHALLENGE
As the #1 physician-trusted brand for cough and cold relief, Mucinex wanted to make a bold statement with its powerhouse product, Mucinex 12-Hour, during peak cold and flu season. Legend sought to raise awareness in a way that was truly unforgettable.
EXECUTION
Enter the magic: Mucinex teamed up with legendary magicians Penn & Teller for the ultimate stunt — making Mucinex’s infamous mascot, Mr. Mucus, disappear. The show, “Mucus Disappearus with Penn & Teller,” stopped rush hour traffic at NYC’s Grand Central Terminal. More than 300 spectators and passersby witnessed the duo make Mr. Mucus vanish in a burst of confetti, illustrating how Mucinex 12-Hour clears symptoms for a full 12 hours.
IMPACT
The stunt was a viral hit, earning over 235 million media impressions and 150 million social impressions in just days. It proved Mucinex 12-Hour does exactly what it promises — makes cold and flu symptoms disappear like magic.
Legendary Placement