PARTNERING WITH RENOWNED CHEFS TO BRING NEW FLAVOR + RELEVANCE TO A CLASSIC REGIONAL BRAND
Mayfield Creamery, an iconic southern brand of ice cream, enlisted Legend to help it engage a new and younger audience while still celebrating the brand’s nearly century-old heritage of producing the South’s best ice cream.
Legend partnered with renowned and influential chefs Jonathan Waxman and Michelle Bernstein, who are exciting a whole new generation of southern consumers at their restaurants in Atlanta and Miami. Each created snackable content and tasty media coverage that reflected Mayfield’s rich history and playful spirit.
Tens of millions of impressions across social and traditional media helped increase Mayfield’s sales in key southern markets and introduced the brand to a whole new segment of the South’s young families.