Fever-Tree
SPICING THINGS UP FOR A NEW COCKTAIL MIXER’S BIG MOMENT
CHALLENGE
Fever-Tree, known for crafting exceptional drink experiences, enlisted Legend to stir up anticipation among trendsetters for the brand’s new Blood Orange Ginger Beer — a flavorful collaboration with Maker’s Mark® Bourbon.
EXECUTION
To kick things off, Legend hosted an exclusive VIP happy hour at one of NYC’s trendiest nightlife spots – Pebble Bar – where lifestyle media, spirits influencers, and tastemakers got an exclusive first try of the new mixer. Guests sipped on expertly crafted cocktails, mingled with Fever-Tree leadership, and explored the brand’s heritage, and the collaboration’s inspiration.
IMPACT
The new bev made a sizeable splash at launch, generating 230 million impressions in just one week. Travel + Leisure, USA Today, Forbes, CBS and ABC News and other major media outlets quickly jumped on the story, cementing the partnership’s spotlight moment and establishing the new product as a category leader.
Legendary Placement