GENERATING MILLENNIAL EXCITEMENT FOR NEW COTTAGE CHEESE INNOVATION
Introduce top-tier national media and tastemakers to new DairyPure Mix-ins cottage cheese creations and announce the upcoming launch of three new savory flavors in a consumer-relevant and engaging way.
To help tie together both the nutritional and emotional benefits of DairyPure Mix-ins, Legend enlisted fitness influencer and celebrity trainer Amanda Kloots to execute an exclusive, one-night only fitness class in NYC for top-tier media and tastemakers. Just like the new cottage cheese creations mixes in the good stuff, the routine was a mash-up of Amanda’s favorite workout sessions over the years. After the hour-long fitness class, media were invited to indulge in the new savory and protein-packed DairyPure Mix-ins.
Legend’s efforts drew nearly two dozen media attendees from outlets including The New York Post, PureWow, Prevention, Delish, and amNY. Media interviews with Amanda Kloots during the event ignited social buzz and converted an all-new group of cottage cheese lovers, pulling in nearly 50MM impressions and a dozen online articles and social posts.